Posted on 14 Jul 2023
4 min read
Industry depends on keeping things on the move, and that’s precisely what the team at Ogilvie Fleet are determined to do. For more than 2,000 SME organisations, as well as larger corporates, this team is crucial to success as they oversee the important role of fleet management. This stunning example of an SME has earned its place in the UK Enterprise Awards 2023. We take a closer look to see precisely why.
What does it mean to manage a fleet? For the team at Ogilvie Fleet, it means offering a one-stop-shop of solutions which encompasses purchasing, warranty claims, roadside assistance and fuel management to name but a few factors. The comprehensive nature of the services offered by the team means that while their clients focus on what they do best, they can rest easy knowing that Ogilvie Fleet have the rest covered.
At the heart of what the team offer, therefore, is exceptional customer service. It’s the primary business objective of the firm. Over the years, the team have been delighted to receive many customer service awards wins, and their recognition in the UK Enterprise Awards is due in no small part to the high regard with which customers are held by the team. Ogilvie Fleet has a client retention rate of 98% and a direct contract renewal rate of 63%, which proves that this approach is paying off. It also has a fleet which has grown by 10% in the last 12 months as demand for their services continues to increase.
The last 12 months have actually seen a major shift in how people work. Ogilvie Fleet has been no exception, with a global parts shortage and unprecedented situation. The team developed their own lead-time generator app for clients. This app uses rolling analytics from the firm’s own order bank, and data from across the industry, to generate a lead time estimate for vehicles These forecasts are accurate to roughly 2-3 weeks in advance, which has removed guesswork from fleet managers looking to ensure mobility for their drivers in the year ahead.
Finding more efficient ways of working has been an essential part of how Ogilvie Fleet works. It means that they can manage expectations effectively for their clients. Few in the industry have the same expertise and technical knowledge as the Ogilvie Fleet team, and so few would ever have been able to develop an app that would meet customer requirements as effectively as them. It has been an innovation for fleets and individuals alike.
As the UK’s leading independent leasing company, the team can afford to be impartial in how they work. They are brand-agnostic when advising our customers, pushing the solution which is right for them as opposed to convenient for Ogilvie Fleet. The team go above and beyond wherever possible, making life as easy as possible for fleet managers by making an informed choice from the beginning of the process.
Looking ahead, it seems that growth will continue to be crucial to measuring success. The plan is to grow the fleet from just-under 20,000 today to roughly 25,000 within five years. This ambitious growth can be achieved organically, but only through delivering enhanced service and innovation to clients and staying one step ahead of their changing demands and needs. New ways of working, with electric vehicles for example, was pioneered by the team before many clients knew it would be something they might even have to consider – and it has continued to develop as the technology has changed. It’s little surprise that so many turn to this talented team, given their ability to anticipate and deliver sterling service for clients.