4 min read
Fast-growing Ogilvie Fleet will be gunning for a hat-trick of Leasing Company of the Year up to 25,000 vehicles trophy wins in 2019 after retaining the title in the annual awards from trade publication BusinessCar.
The win, Ogilvie Fleet was also highly commended in the Customer Service Award category, also meant a hat-trick of industry awards in 2018 as the company had previously won Best Daily Van Rental Award at the 2018 Van Awards hosted by sister publications Van Fleet World and Vans A2Z and was named the UK’s top vehicle leasing and fleet management company for service to customers in the 2018 Experteye awards.
Averaging more than two industry awards per year this decade, Ogilvie Fleet has increased its leased fleet size by more than 1,000 company cars and van to almost 16,000 units in the past 12 months with a further almost 2,000 units under fleet management, up almost 900 units on a year ago.
That makes Ogilvie Fleet, without doubt, one of the fastest growing contract hire and leasing companies through core fleet expansion – as opposed to white label growth via manufacturer-backed leasing schemes.
Gordon Stephen, managing director, Ogilvie Fleet, said: “Ogilvie Fleet is bucking the industry trend in terms of growth, notably due to a series of major outsourcing contract wins such as Colas Rail with almost 900 company cars and light commercial vehicles and we have started to deliver new vehicles to the business; as well as Cambian Group and Voyage Care.
“Notwithstanding fleet industry uncertainty resulting in some fleets putting vehicle replacement on hold due to the well documented introduction of the Worldwide harmonised Light vehicles Test Procedure (WLTP) for homologating vehicle emission and MPG data and a lack of company car benefit-in-kind taxation detail post-2020, we are recording significant growth.
“That is down to our contract wins and taking over new clients’ vehicles on fleet management, while also continuing to supply new vehicles on contract hire to both those customers and some existing clients. Our forward order bank is up considerably on where it was 12-18 months ago.
“What’s more, we hope the Chancellor of the Exchequer will provide vehicle tax clarity in the autumn Budget. If he does, I would expect our fleet customers that have put the brake on vehicle replacement to accelerate company car and van renewal.”
Fleet growth and ongoing client retention is testimony to Ogilvie Fleet’s innovative approach to business and unbeatable customer service – a cornerstone on which the company operates alongside consistent investment in technology and flexible and transparent contracts.
New initiatives launched by the company in the past 12 months include:
– APPraisal by Ogilvie Fleet, which sits alongside the company’s established, but still evolving, ‘Happy Drivers App’. APPraisal is designed to help fleet managers and drivers overcome often contentious end-of-contract damage charges on company vehicles.
– Ogilvie Rental, which was developed as a standalone division due to a growing trend of the business maximising short-term hires with existing contract hire and leasing company customers while also winning business in the wider marketplace.
The company has also won praise for its flexibility in helping fleet managers. One example is the option for clients to make mid-term amendments to contracts given the difficulty in predicting vehicle mileage three/four years in advance. A transparent pricing policy includes capped early termination charges, while competitors typically charge for the entire outstanding lease, and mileage pooling, which allows for over-mileage vehicles to be off-set against another vehicle which may be under mileage.
On being named Leasing Company of the Year up to 25,000 vehicles, Simon Harris, editor of BusinessCar, said: “Ogilvie Fleet impressed the judges in demonstrating how it has recently expanded successfully, as well as by its innovative approach to business and impressive customer service.
“Ogilvie Fleet has clearly understood what its customers expect and need, and many of its new initiatives have made fleet manager’s jobs easier.”
Nick Hardy, Ogilvie Fleet’s sales and marketing director, said: “We are thrilled to both win another trophy and retain the title the company won in last year’s BusinessCar Awards. Our success is due to the hardwork by everyone in the business and we will be looking to secure the title again in 2019 to make it a hat-trick of wins.
“Ogilvie Fleet does, and will continue to, flex the way its provide solutions to clients based on ongoing innovation and ‘out of the box’ thinking that genuinely meets the real goals of customers.”
Picture caption (left to right): Awards compare Kerry Godliman, Ogilvie Fleet directors of sales Jo Clark and Ashley Crookes, and James Dower, head of business development at Award sponsor Adesa.